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Does your tagline talk to yourself OR your customer? A tagline or slogan is a short statement intended to convey your brand in just a few words. It should describe your business in a way that relates to your customers and not just say what your business is. When your customer or potential customer hears your tagline, it should create an impression of your brand. It MUST talk to your customers and not to yourself.

Should you have a CMS Web Site?

A Content Management System (CMS) makes it easy for non-technical user to maintain and expand their website. A CMS uses software and a database to manage and organize website content. The most common types of software used for CMS web sites include WordPress, Joomla & Drupal.