Does your tagline talk to yourself OR your customer? A tagline or slogan is a short statement intended to convey your brand in just a few words. It should describe your business in a way that relates to your customers and not just say what your business is. When your customer or potential customer hears your tagline, it should create an impression of your brand. It MUST talk to your customers and not to yourself.


Guerilla Marketing

Guerilla Marketing is defined as “The achievement of  conventional goals (e.g. Profit) using unconventional methods such as investing energy and ideas instead of money.”


Should you have a CMS Web Site?

A Content Management System (CMS) makes it easy for non-technical user to  maintain and expand their website. A CMS uses software and a database  to manage and organize website content.  The most common types of software used for CMS web sites include WordPress, Joomla & Drupal.